Brad Kingsley, CEPA®, CFP® | Certified Value Builder

Helping owners grow income, maximize value, and build (or re-build) a business that can run without you - even if you never plan to leave.
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Graphic Design and Branding for the Creatively Challenged

I’ve talked about the most important pre-launch first step when launching your business, and why customer and market validation, before launch, can save you a fortune. But once you’ve validated the idea and done some planning, at some point you need to think about the brand. And that means a lot more than just your […]

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branding, design, logo, marketing, small business, Startup

Using Google Surveys to Validate Your Idea and Market

Kicking off a survey to validate your market

Want to save yourself a ton of time, money, and headache? Then validate your idea and market fit before getting too tied to your specifics. Easy to say, harder to do, right? I figured you might think that – because I’ve heard it before. Over and over. So here’s just one of several ways to […]

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Business, founders, growth, marketing, sales, small business, Startup, venture

Perform Customer and Market Validation Early

I almost titled this post “Find Your Niche” but as I thought through it, a lot of the content I would have written was about customer and market validation. But let’s start there… Find your niche When providing a service, selling a product, solving a problem, etc. you can’t be everything to everyone. You can’t […]

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customers, lean, marketing, sales, Startup

Beware the Vanity Metrics

Very few things get improved that don’t get measured. Metrics are important. How do you know if you’re making progress or if you’re falling behind without metrics? Some people like raw numbers and some people like charts and graphs. Make sure you are measuring the “right” things though. It is very easy to track and […]

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Business, growth, marketing, small business, Startup, venture

How To Get Some of Your First Users/Clients – Community

When you are just starting up your venture you’ll likely be anxious to get your first few clients, and at the lowest cost possible. What I recommend to startups that I mentor is to be sure you hit the low-hanging fruit first. One thing to do is some very basic SEO optimization so people can […]

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angel, customers, growth, sales, Startup
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Proverbs 19:20

"Get all the advice and instruction you can, so you will be wise the rest of your life."

About Brad…

Professional:
Certified Business Value Builder
Certified Financial Planner

Previously founder & CEO of OrcsWeb, CloudServers.com, and Cytanium (all sold).

Personal: Christian, husband, father, philanthropist, entrepreneur, and mentor.

Recent Posts

  • The Key to Scaling Up a Service Business
  • The Value of Financial Advice (Updated Research)
  • How to Defer Taxes on up to $55k when Self-Employed
  • How 8 Key Investing Indexes Performed In The Past 10 Years
  • How We Made Our Second Million

Disclaimer

The information contained on this web site is the opinion of the individual authors based on their personal observation, research, and years of experience.

Because each individual’s situation is different, the reader should consider working with a fee-only CERTIFIED FINANCIAL PLANNER™ professional for their specific financial needs.

Investment Advisory

Investment advisory services are offered through Cast Financial LLC (“Cast Financial”), a registered investment advisor located in Nebraska.

Cast Financial is registered in NE & SC. Cast Financial may only transact business in those states in which it’s registered or qualifies for an exception or exclusion from registration requirements.

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