Social media. It’s cheap and easy to get a lot of followers, likes, or whatever. And it feels good to have a big following on social media… it feels like… success. But is it? I already wrote about being aware of vanity metrics and focusing on things that really count – like sales. :) Social […]
Graphic Design and Branding for the Creatively Challenged
I’ve talked about the most important pre-launch first step when launching your business, and why customer and market validation, before launch, can save you a fortune. But once you’ve validated the idea and done some planning, at some point you need to think about the brand. And that means a lot more than just your […]
Using Google Surveys to Validate Your Idea and Market
Want to save yourself a ton of time, money, and headache? Then validate your idea and market fit before getting too tied to your specifics. Easy to say, harder to do, right? I figured you might think that – because I’ve heard it before. Over and over. So here’s just one of several ways to […]
3 Essentials for Location-Independent Businesses
With modern technology there is less and less dependence on physical office space. Many businesses are being formed in a way that lets the staff work from home offices – or anywhere they have a laptop and an Internet connection (like the beach!) Here are three things that are essential to running your business remotely – […]
Startup Communication and Collaboration: Living Documents
I’ve been noticing an issue more and more lately with many of the startups and small businesses that I mentor. This is a much bigger problem than most people realize and it isn’t something that seems to be addressed (or at least not well) in incubators and accelerators. The problem is communication and collaboration – […]