To grow a valuable business – one you can sell – you need to set up your company so that it is no longer reliant on you. This can be easier said than done, especially when, such as a PR consultant or plumber, what you are selling is your expertise. Scaling Knowledge To scale up […]
Thoughts on Scaling Customer Acquisition
In addition to making sure you have momentum, you should understand your customer acquisition process. The customer acquisition plan/process can very well make the difference between scaling or not, success or failure. A very basic exercise that you should clearly understand as a business founder/owner/leader, and one that you may need to adequately communicate to any potential […]
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