Want to save yourself a ton of time, money, and headache? Then validate your idea and market fit before getting too tied to your specifics. Easy to say, harder to do, right? I figured you might think that – because I’ve heard it before. Over and over. So here’s just one of several ways to […]
Business, founders, growth, marketing, sales, small business, Startup, ventureI almost titled this post “Find Your Niche” but as I thought through it, a lot of the content I would have written was about customer and market validation. But let’s start there… Find your niche When providing a service, selling a product, solving a problem, etc. you can’t be everything to everyone. You can’t […]
customers, lean, marketing, sales, StartupI’ve been noticing an issue more and more lately with many of the startups and small businesses that I mentor. This is a much bigger problem than most people realize and it isn’t something that seems to be addressed (or at least not well) in incubators and accelerators. The problem is communication and collaboration – […]
business plans, coaching, Finance, marketing, mentoring, sales, small business, startupsWhen you are just starting up your venture you’ll likely be anxious to get your first few clients, and at the lowest cost possible. What I recommend to startups that I mentor is to be sure you hit the low-hanging fruit first. One thing to do is some very basic SEO optimization so people can […]
angel, customers, growth, sales, Startup