Have you automated your social media marketing? It’s a work-in-progress still for me as I experiment and learn new things, especially over at the MaximizeYourMoney Financial Coaching site. The social media marketing challenge Honestly, a lot of marketing really isn’t rocket science. Yes, it definitely takes some thought, and oftentimes some creativity, but once messages […]
Social versus Email Marketing
Social media. It’s cheap and easy to get a lot of followers, likes, or whatever. And it feels good to have a big following on social media… it feels like… success. But is it? I already wrote about being aware of vanity metrics and focusing on things that really count – like sales. :) Social […]
Graphic Design and Branding for the Creatively Challenged
I’ve talked about the most important pre-launch first step when launching your business, and why customer and market validation, before launch, can save you a fortune. But once you’ve validated the idea and done some planning, at some point you need to think about the brand. And that means a lot more than just your […]
Using Google Surveys to Validate Your Idea and Market
Want to save yourself a ton of time, money, and headache? Then validate your idea and market fit before getting too tied to your specifics. Easy to say, harder to do, right? I figured you might think that – because I’ve heard it before. Over and over. So here’s just one of several ways to […]
Perform Customer and Market Validation Early
I almost titled this post “Find Your Niche” but as I thought through it, a lot of the content I would have written was about customer and market validation. But let’s start there… Find your niche When providing a service, selling a product, solving a problem, etc. you can’t be everything to everyone. You can’t […]