“I’m going to give the first 1,000 customers a free X [whatever] to start using and spread the word. Since it is free, of course they’ll use it – why wouldn’t they?” Well, there are probably a million reasons why. This over-simplified statement, especially as
How To Get Some of Your First Users/Clients – Community
When you are just starting up your venture you’ll likely be anxious to get your first few clients, and at the lowest cost possible. What I recommend to startups that I mentor is to be sure you hit the low-hanging fruit first. One thing to do is some very basic SEO optimization so people can […]angel, customers, growth, sales, Startup
Convertible Notes: Is the Reward Worth the Risk?
Here in 2014 convertible notes seem to be all the rage in the startup funding arena. The commonly given reasons for using notes versus a straight equity funding arrangement are: faster to close, cheaper to close, and it pushes back the valuation discussion. There are other advantages to notes but these are the most common reasons […]angel, Business, Funding, Fundraising, Investing, Startup
Honest Feedback: You Need It Even If You Don’t Want It
Honest feedback is very valuable. In reality though – while we might not admit it – we’d rather hear validation of our idea than a criticism even if that criticism is the honest feedback. I’ve found that a lot of start-up investors like hearing pitches and consuming information. In fact it seems like some start-up […]angel, Business, Investing, Start-up, venture